The ZAL DE report delivers valuable geographical and outlet data, offering a comprehensive view of Zalando’s performance across different regions. The report provides a deeper understanding of Zalando’s expansion strategy and market penetration.
Our supplementary New Country Index captures orders from Zalando’s recent launches in Slovenia, Slovakia, Lithuania, Croatia, Latvia, and Estonia. Additionally, our Outlet Transaction Index incorporates transactions from Zalando’s outlets, providing insights on on Prive and Lounge.
With a longstanding history of accuracy, this data feed has a 4Q MAPE of 0.5% for Number of Orders and 0.9% for Active Customers, providing a clear and consistent view of Zalando’s performance.